Decouple Growth from Constrained Resource Use
Companies have managed to become totally independent of constrained resources by disrupting the way of doing business.
To decouple growth from the use of ever more constrained resources is the golden business promise of circular economy. It points directly to the potential competitive advantage.
Ensuring that products are returned after end use, a production company may secure a good deal of the raw materials needed for continued production. This will make the company much less sensitive to volatile prices of raw materials.
Numerous examples exist of how companies have improved their business case considerably in this way. The most extreme cases are promising: