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Our purpose and commitment is to inform, educate and support companies, organizations and communities in the transition to a 

Circular Economy

A Necessity and an Opportunity

The Opportunity

Circular economy holds the potential to

decouple growth from resource depletion, greenhouse-gas emissions, pollution, loss of biodiversity, and abuse of people.

Circular economy is thus a key ingredient in achieving the UN Global Goals in 2030 for the benefit of humanity.

The opportunity for business is to become independent of raw materials, avoid waste, and retain the value of products throughout the economic cycle. This is the most radical and promising change in the market since the industrial revolution.

Early adopters that understand this and capture the benefits of circular economy will gain a huge competitive advantage. 

Look up our services and see how we can help you in the transition towards circular economy.

Are you curious why circular economy is a necessity?

Continue below!

Nature invented circularity long ago

The Opportunity
A Lonely Home

A Lonely Home

Earth is pretty isolated in space. It doesn't exchange matter with anything. That's our home.

What we need to survive and to live our life is to be found here. All that we consume is depending on our planet's ability to provide given nothing but the sunlight.


There is no nearby space supermarket to pass by to get the supplies we miss in our earthly household.

No Planet B

Despite how basic this is, humanity has forgotten. Right now we're all living on a credit. We consume and destroy at a much faster pace than Mother Earth can provide and repair.


It would take an additional twin planet almost as big as Earth to compensate for our current overspending. However, as stated by Ban Ki-moon:

There is no plan B as there is no planet B

No Planet B
... and the Culprit is ...
Illustration of the take-make-use-waste paradigm in linear economy, also know as a cradle to grave economy

Linear Economy

Linear Economy

Our economy mostly follows a linear value chain. The input is mined and harvested raw materials. The output typically consists of non-degradable waste that is either dumped in a landfill, burned, or simply left in nature.

The net result is that nature's raw materials are replaced by man-made materials that put a tremendous pressure on our planet.

Value Creation?

An Inevitable Change

The stability of linear economy is implicitly based on two assumptions:

1) The abundance of resources is infinite.

2) The Earth systems' ability to absorb and recover instantly is infinite.

Obviously, both of these assumptions are false.

Linear economy is destructive and thus unstable. Already living on credit and with a fast-growing middle-class world population, humanity is forced to reinvent economy.

A non-destructive economy is a necessity

An Inevitable Change

Circular Economy

Circular economy is the solution we're looking for. The basic concept is simple:

Waste does not Exist!

Illustration of the technical cycle and the biological cycle in circular economy, also know as cradle to cradle economy
Tech Cycle

In the Tech Cycle non-degradable items are reused, repaired, remade and ultimately recycled.

Bio Cycle

All bio-degradable materials are returned to the biosphere to re-enter the ecosystems.

Circular Economy

WASTE is Our Invention

Humans have lived according to the circularity principles for most of our history - we were part of nature.

It is only recently that we mentally separated ourselves from nature, forgot about circularity, and invented the concept of waste:

Materials or Substances without Value


Even from a business perspective this is a rather absurd construct.

Waste is Our Invention

Role Model

Contrast this to nature where value is preserved at all times. The end of one thing is always the beginning of a new. Nature didn't invent landfills - everything re-enters the ecosystem. Throughout more than 3 billion years evolution has fine-tuned the system.

Nature is the ultimate role model for circular economy

Role Model
Recognize It

Recognize it

Circular economy is described in different ways depending on the perspective employed. Look up three of the most used references to circular economy:

A New Business Reality

A New Business Reality

The sharing economy has demonstrated how existing business very quickly can be undermined by disruptive business models decoupled from physical assets. Airbnb and Uber represent the standard examples of this.

Circular economy holds the same potential by decoupling growth from constrained resource use. The real challenge is that the new disruptive business models are not defined by conventional thinking

- a new mindset is required.

New producer-customer relationships will unfold. Customer ownership is no longer evident when a producer takes responsibility for a product from cradle-to-cradle. Instead, we will see the dawn of a vast variety of products-as-a-service business models, where customers lease products or pay per use.

This is one aspect of how circular business models will change the rules in the marketplace. What is certain:

A circular economy is a necessity, and companies that lead the way are in a position to win the market.

Look up our services and see how we can help you lead the way

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